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Visual Identity


Project Brief

Dedicated to enhancing natural beauty, Allure specializes in skincare through scientifically advanced and meticulously crafted products. Allure is synonymous with elegance, innovation, and luxury, offering a comprehensive range of skincare solutions tailored to meet the unique needs of diverse skin types. The focus is empowering individuals to strengthen their natural beauty with confidence, providing luxurious skincare that transforms and rejuvenates. Discover the allure of flawless skin with Allure, where beauty meets indulgence.

Symbolizing boldness and diversity are the letters "a" and "e" in the logo which are mirrored. Furthermore, there is a feature of the letter "L" in upper as well as lowercase. This is to show the comprehensive collection offered at Allure. 

The colours kept are simple and brings out the sophistication and element of luxury in the brand. Furthermore, a monochromatic colour palette helps the case of versatility, which is an important factor while offering products for different skin types. This allows ease in adaptability for the packaging designs used by Allure.

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