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Artizen Bakehouse

Visual Identity

Artizen Bakehouse

Project Brief

Artizen Bakehouse, located in the heart of Calicut, is a premier destination for customized cakes and desserts, renowned for its "Artizen-al" craftsmanship and creative flair. Artizen Bakehouse transforms high-quality ingredients into visually stunning and delectably flavorful confections tailored to celebrate every occasion. Whether it's a wedding, birthday, or any special event, Artizen Bakehouse promises to deliver unforgettable desserts that are as delightful to the palate as they are to the eye.

The colour palette of Artizen is one that displays strength and class. According to the colour psychology, the hues of gold indicate energy, freshness and joy. These attributes are extremely important in the food industry. The rich black colour is used to denote elegance, stability and boldness. Furthermore, usage of black is also perceived as credibile in the eyes of those viewing it. These colours help Artizen position itself as a strong brand.

This logo is built based on 2 key elements. The first is the Buddhist symbol of “Zen” which symbolises calmness and peace. The second element that has been incorporated is a cake. The letter “A” has been positioned to appear as a slice.

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