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Anujas Collections

Visual Identity

Anujas Collections Logo

Project Brief

Anujas Collections, based in the culturally rich city of Jaipur, is a distinguished ethnic jeweller renowned for its exquisite handcrafted jewellery that embodies the timeless elegance of traditional Indian designs. Specializing in a diverse array of ethnic jewellery pieces, Anujas Collections offers a unique blend of heritage and craftsmanship with each piece meticulously crafted to reflect the rich cultural heritage of India. Anujas Collections is a trusted name for those seeking both beauty and tradition in their jewellery.

This logo draws its inspiration from the famous Hawa Mahal situated in Jaipur, Rajasthan. The border is a simplified design of the window of the monument. The design further uses the Thar desert as a muse, using a camel to symbolize its origin.

Anujas Collections is in the line of business which requires customers to place confidence in them. The blue in this logo is a calming shade, used in reference with the colour psychology to show trust and reliability. The logo is accented with a shade of yellow denoting stability, and a neutral shade of white. These have been used in an elegant gradient which also compliments the jewellery sold by the business.

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