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Beyond Market

Visual Identity

Beyond Market

Project Brief

Beyond Market is a premier e-commerce shopping platform based in Dubai, UAE, specializing in delivering a wide range of grocery and hypermarket items directly to your doorstep. They aim to provide a convenient, seamless, and enjoyable shopping experience for customers, offering an extensive selection of fresh produce, pantry staples, household essentials, and more. By leveraging advanced technology and a user-friendly interface, Beyond Market ensures that there is access to high-quality products at competitive prices, all from the comfort of your home.

This logo derives its designs from a unique set of muses. It was designed in such a way that it includes the current set of activities that Beyond Market is engaged in such as eCommerce, while also including scope for the future like delivery services, etc. The arrow used in the logo effectively symbolizes all of these activities while aiming ‘Beyond the Market.”

The aim of choosing colours for this logo design was to maintain a versatile combination while incorporating the main brand values of customer trust and an enjoyable relationship with the brand. The colours chosen for this logo are a gradient, ranging from blue to yellow. This gradient smoothly transitions across the colours making it appealing while also being distinct. According to the colour psychology, hints of blue are used to attribute trust and reliability, while yellow helps convey positivity, optimism and joy.

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