Client: Ceto Fresh | Industry: E-Commerce | Visual Identity Design
When we set out to craft Ceto Fresh’s brand identity, we wanted to capture the essence of what makes it unique—a brand built on freshness, affordability, and convenience. Ceto Fresh isn’t just another online grocery service; it’s a promise of quality, ensuring that families and businesses receive the freshest fish, chicken, and vegetables right at their doorstep. Whether it's a home-cooked meal or a restaurant order, Ceto Fresh stands as the trusted link between nature’s bounty and the modern-day kitchen.
Our approach to Ceto Fresh’s identity was to blend high-end technology with a warm, customer-friendly experience. The logo is designed with subtle yet meaningful elements—negative space forming a fish and a chicken, representing the brand’s core offerings. The rounded, modern typography reflects an approachable, seamless, and tech-driven service, ensuring a smooth shopping experience for customers. The color palette of fresh greens, calming turquoise, and vibrant yellows not only mirrors nature and trust but also adds a touch of energy and optimism—because grocery shopping should feel as fresh and delightful as the produce itself.
​More than just a marketplace, Ceto Fresh is a movement towards better quality and hassle-free shopping. It caters to households, restaurants, and communities, ensuring that freshness is never compromised. With real-time pricing and availability through its app, customers are always in control of their choices. The brand values—quality, freshness, and happy customers—are at the heart of everything Ceto Fresh does. This isn’t just a business; it’s a lifestyle shift, making premium grocery shopping effortless and accessible.
