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Krishi Restaurant

Visual Identity

Krishi Restaurant

Project Brief

Krishi Restaurant is a distinguished dining destination offering authentic Malenadu cuisine, meticulously crafted to deliver an unparalleled taste experience. Targeting families and youngsters, Krishi prides itself on serving unadulterated food in a welcoming and vibrant ambience. The restaurant is renowned for its exceptional hospitality, ensuring every guest feels at home, and maintains the highest standards of hygiene to guarantee a safe and enjoyable dining experience.

The Golden Plate has been used to signify a restaurant. These everyday symbols are familiar and easy to recognize at first glance. The logo features ‘K’ from Krishi. This has been done to indicate a call-back to the name. With inspiration from brand history, the rounded rice crop is an accessory to the main icon in this logo. The origin of the restaurant is also captured in this logo with the regional feature. This will be particularly interesting in case of geographical expansion. A rustic font has been generated from scratch to match the general aesthetics and aim of the brand, providing a clean image.

For this logo, a unique mix of colours have been used to visually depict the brand’s focus and attributes. The colour green has been used to showcase quality and natural elements. This is one of the most important attributes for Krishi Restaurant to be associated with. It also serves as a representation of the Malenadu region, famous for its scenic beauty and greenery. In addition, earthly notes of brown and gold brings out an warm, organic tone while also serving as a highlight to the design with the gradient.

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