Client: Snuggles, Industry: Pet Care Brand Identity Design

Snuggles is a pet care brand built on the idea of comfort, connection and thoughtful service. It brings together everyday needs and emotional warmth, offering services that feel personal and meaningful. From grooming to small celebrations, every detail is designed to make pets feel loved and their owners feel valued. Snuggles aims to make even routine visits feel special, treating every pet as part of its extended family.

The Snuggles’ brand identity is designed to feel warm, friendly and easy to connect with. From the soft shapes in the logo to the calm & earthy colours, every detail was chosen to match the caring personality of the brand. The design keeps things simple and welcoming, making it easy for people to trust and remember. It brings together emotion and clarity to help Snuggles leave a lasting impression, both visually and in spirit.

This visual identity of Snuggles reflects a sense of warmth and ease. A soft, lowercase wordmark gives the brand a gentle, welcoming personality while a simple dog face adds a touch of charm and familiarity. Rounded shapes and minimal lines create a modern yet friendly look, helping the brand stay approachable and instantly recognisable. Each element has been carefully chosen to highlight trust, care and everyday joy.

These colours are used support the calm and happy feeling the brand wants to bring to its audience. Sage green introduces freshness and energy while Roast Coffee brings in a sense of grounding and reliability, balanced by a soft cream shade that keeps the overall look soothing. Together, these colours make the brand feel light, caring and full of life.